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Where Your Story Begins
For over 30 years 1st Choice Realty has given you our personal commitment to provide quality, customized service that meets your real estate needs. We promise to keep in touch with you, and deliver the level of service you want. As a National Association of Realtors member, we pledge to give you access to special programs and services that can deliver value and relieve the stress of buying or selling a home.
1st Choice Realty... The "Right" Choice !
About Us 
Mary Farus
Owner/Broker
Office: (641) 585-2404
Cell: (641) 210-5757
Email: mary_fcrealty.com
A life long Forest City resident. Offering professional real esate services with 35 years of experience. Co-owner of First Quality Builders with over 25 years of home building experience.
Offices and Memberships:
* Served as President of the NCI Board
of Realtors
* Member of the National Association of
Realtors
* Member of FCED Houseing
Committee
* Member of NAHB
Barb Rockow
Realtor
ABR, CRS, GRI
Office: (641) 585-2404
Cell: (641) 430-1395
Email: barb_fcrealty.com
Offering residential, commerical, acreage, farm land sales, and new home construction, with 24 years of experience.
Offices and Memberships:
* Vice President of the North
Central Board of Realtors
* Member of Council of
Residential Specialists
* Member of National Association
of Realtors
* Member of Forest City Chamber
of Commerce
* Member of Million Dollar Club.
Whether you are selling or buying, I will provide you with top quality professional service before, during, and after the sales.
Listings
View Listings 6 Critical Elements of a Sale
1. Location, Location, Location...
Is an old real estate addage for good reason - one of the most important factors in the buyer's mind is location. The proximity to area amenities and schools is typically a concern. In addition, street traffic, proximity to parks and recreational facilities, such an aquatic center, are important to buyers.
2. Price
Asking price is as important as location in the sale of your home. The actual market value is determined by what the buyer is willing to pay. Our customized sales and marketing program will target exposure of your home to a large segment of potential buyers.
3. Property Condition
Buyers consider the structural and mechanical integrity of your home as well as the upkeep and cosmetic appeal. These days, most homebuyers will hire a home inspection report. This is where home warranty packages can prove to be beneficial.
Acreages
Residential
Lots & Lands
Commercial
5. Contract Terms
Terms of the sale can make or break a contract. For instance, house sale contingencies, closing dates, and exclusions of accessories or fixtures should always be handled clearly up front in order to avoid any confusion that could affect the sale...
So, if you don't want to leave a light fixture consider taking it down before the home is ever shown.
4. Market Conditions
Clearly we are in an unusual market today. Not only are property values at their lowest point in history, so are the interest rates. This climate proves advantageous to both buyers and sellers.
6. Marketing
Every property is unique and the marketing plan should be designed to target those buyers most likely to want your home. As marketing professionals we will use the popular sources buyers use to find the homes they purchase.
View Listings Premier Service Benefits of Listing with 1st Choice Realty
* INTEGRITY- Our sales associates put your needs first no gimmicks, no games, just service you deserve from people you trust.
* EXPERIENCE- serving your real estate needs since 1982. Our agents have over 50 years combined experience.
* Agent Expertise- our agents connect you with the resources you need- credit counseling, small business loan info, first time home buyer programs, grants and incentives.
* New Home Division- through our subsidiary First Quality Builders we can an help you connect with a builder to build the home of your dreams.
* Through our participation in our local MLS we can help you find properties in the surrounding areas.
Homeowners Tips & Tricks
Maintaining Your Home Humidity &
Your Home
Selling Your Home
6 Critical Elements of a Sale
1. Location, Location, Location...
Is an old real estate addage for good reason - one of the most important factors in the buyer's mind is location. The proximity to area amenities and schools is typically a concern. In addition, street traffic, proximity to parks and recreational facilities, such an aquatic center, are important to buyers.
2. Price
Asking price is as important as location in the sale of your home. The actual market value is determined by what the buyer is willing to pay. Our customized sales and marketing program will target exposure of your home to a large segment of potential buyers.
3. Property Condition
Buyers consider the structural and mechanical integrity of your home as well as the upkeep and cosmetic appeal. These days, most homebuyers will hire a home inspection report. This is where home warranty packages can prove to be beneficial.
4. Market Conditions
Clearly we are in an unusual market today. Not only are property values at their lowest point in history, so are the interest rates. This climate proves advantageous to both buyers and sellers.
5. Contract Terms
Terms of the sale can make or break a contract. For instance, house sale contingencies, closing dates, and exclusions of accessories or fixtures should always be handled clearly up front in order to avoid any confusion that could affect the sale...
So, if you don't want to leave a light fixture consider taking it down before the home is ever shown.
6. Marketing
Every property is unique and the marketing plan should be designed to target those buyers most likely to want your home. As marketing professionals we will use the popular sources buyers use to find the homes they purchase.
How To Sell Your Home
Exteriors & Landscaping
Decorating Ideas: Quick Fixes
Remodeling: Investments That Pay
Moving! Local Links 
1st Choice Realty has been an active member in the Forest City Chamber since 1982. We subscribe to Forest City's motto "Where Nature's Close & Friends are Closer". Each of our realtors has lived and raised their families in Forest City. We actively help our community's growth and want to find the best home for you.
- Attractions
- Industry
- Schools
- Rentals
- Contractors
Attractions - Sights To See
- Shopping
- Restaurants
- Lodging
Shopping Shopping
Accents for the Home
105 N Clark Street
(641) 585-3465
Bomgaars
305 N Hwy 69
(641) 585-4223
Bookadee
138 N Clark St.
(641) 585-1414
The Bridal Garden
306 S Clark Street
(641) 585-9333
Craft Communications
125 West K Street
(641) 585-1540
The Doll's Nest
P.O. Box 125
(641) 582-4462
Forest City Floral & Greenhouse
736 S 4th Street
(641) 585-4812
Forester Salon
137 East J Street
(641) 585-4260
G&H Motor Parts
216 East K Street
(641) 585-4235
Hair Designs
236 East J Street
(641) 585-2405
Hansen Hardware
216 N Clark Street
(641) 585-2343
Hanson's Fine Jewelry
236 Hwy 69 N
(641) 585-5541
Johnson's Hallmark
119 N Clark Street
(641) 585-4250
Krysmart
1305 Hwy 69 S
(641) 585-4100
Nu2U Consignments
117 N Clark Street
(641) 585-1770
Pamida Discount Center
616 Hwy 9
(641) 585-2511
Prairieland Pottery
712 John K Hanson Dr.
(641) 590-0719
Progressive Image
146 N 4th Street
(641) 585-3331
The Quilted Forest
205 N Clark Street
(641) 585-2438
Serenity Spa
130 N Clark Street
(641) 582-2080
Sinnwell Customizing
246 Chapel Street
(641) 582-2770
The Styling Lodge
236 Hwy 69 N
(641) 585-3130
The Creative Kitchen Cooking School
136 N Clark Street
(641) 590-2425
Trendz Boutique
236 East J Street
(641) 585-2405
Wireless Pros
122 N Clark Street
(641) 585-1070
Restaurants Restaurants
Convenience Stores
Casey's General Store
106 S. Hwy 69
(641) 582-2025
Goldy's
106 Hwy 69 N
(641) 585-3701
K-Way
806 Hwy 69 N
(641) 585-3118
Kum & Go
106 S 4th Street
(641) 582-5518
Sid's Gas & Groceries
1116 Hwy 69 S
(641) 585-2030
A&W Restaurant
1106 Hwy 69 N
(641) 582-4733
Bills' Family Foods
315 N Hwy 69
(641) 585-3775
Cabin Coffee Co.
206 Hwy 69 N
(641) 585-1776
The Club at Bear Creek Golf Course
145 Country Club Rd.
(641) 585-1353
The Lodge
945 Hwy 69 S
(641) 585-5060
Scoopy Doo's Ice Cream and More
127 N Clark St.
(641) 585-3030
Shooterz Bar & Grill
1126 Hwy 69 N
(641) 585-5000
Subway
111 West J Street
(641) 582-3080
Sum Hing
247 N Clark Street
(641) 585-1688
Super Bowl
19050 Hwy 9
(641) 581-2618
Taco Jerry's/Borderline Pizza
1145 Hwy 69 N
(641) 585-3151
Grocery Stores
Bills' Family Foods
315 N Hwy 69
(641) 585-3775
Forest City Foods
145 East L Street
(641) 585-4120
Contractors Electricians &
Plumbers
* Gullickson Electric
230 1/2 N Clark St.
Forest City, IA 50436
(641) 585-5281
* K&C Electrical, Plumbing, HVAC
307 B St.
Leland, IA 50453
(641) 567-3640
kceph_wctatel.net
www.kceph.com
* Nelson Plumbing & Heating
111 S. Clark St.
Forest City, IA 50436
(641) 585-5016
* Torkelson Plumbing & Heating
336 N. 7th St.
Forest City, IA 50436
(641) 585-5445
Woodworking
* Bob's Cabinet Shop
208 B St.
Leland, IA 50453
(641) 567-3368
* Jim Post
3301 250th Ave
Titonka, IA 50480
* Leland Woodworks
301 B St.
Leland, IA 50453
(641) 567-3387
Distribution
* Bomgaars
305 Hwy 69 N
Forest City, IA 50436
(641) 585-4223
* Hansen Hardware
216 N Clark St.
Forest City, IA 50436
(641) 585-2343
* Spahn & Rose Lumber Co.
3216 Hwy 69
Forest City, IA 50436
(641) 581-3305
www.spahnandrose.com
Construction
* Benson Construction
35261 180th Ave
Forest City, IA 50436
(641) 581-3018
* Brcka Construction
408 348th St.
Fertile, IA 50434
(641) 797-2304
* Callow Construction
102 Wild Rose Ave
Forest City, IA 50436
* Chet Plonski
36874 190th Ave
Forest City, IA 50436
(641) 581-3344
* Cory Cox
17424 450th St.
Leland, IA 50453
(641) 568-3082
* Dale Benson
35747 190th Ave
Forest City, IA 50436
(641) 581-4472
* Dennis Steffensen
305 S. 4th St.
Forest City, IA 50436
(641) 585-3076
* First Quality Builders
250 N Clark St.
Forest City, IA 50436
(641) 585-5222
www.fqbuilders.com
* Greg Flugum
1845 320th St.
Forest City, IA 50436
(641) 581-3663
* Groves Construction
1205 Hwy 69 S.
Forest City, IA 50436
(641) 590-2430
* Joel Kingland
2110 340th St.
Forest City, IA 50436
(641) 581-3781
* John Hill
P.O. Box 227
Forest City, IA 50436
(641) 581-3866
* JSF Construction
109 Wild Rose Ave
Forest City, IA 50436
Joe: (641) 210-5760
joefarus_gmail.com
* Nu-Tek Construction
107 Westhaven Dr.
Forest City, IA 50436
Gene: (641) 585-1222
Dan: (641) 581-3251
* Olson Construction
Forest City, IA 50436
(641) 425-1150
* Pickar Construction
124 Woodland Dr.
Forest City, IA 50436
(641) 582-2016
* Rodger Hammond
108 Pauls Pl.
Forest City, IA 50436
(641) 251-1990
* Ron Jordan
305 S. Central
Forest City, IA 50436
(641) 585-2631
Home Inspectors
* Amble Home Inspection
2101 Pine Tree Ct.
Clear Lake, IA
(641) 512-0855
* American Pest Control
Mason City, IA
(641) 423-6161
* Hensley's Professional Insp.
Mason City, IA
(641) 43007960
www.hensleyinsp.com
* North Iowa Home Inspections
Steve Pickar (641) 590-5408
Jim Benson (641) 590-7100
* Pinpoint Home Inspections
Caleb Roedel
43266 210th Ave
Lake Mills, IA
(319) 830-2680
pinpoint_inspections_yahoo.com
* Professional House Doctors
21595 Cardinal Ave
Clear Lake, IA
(641) 430-4967
* South Central Home Insp.
Larce Jorgenson
(507) 837-2340
larce_southcentralhi.com
* Williamson Home Inspection
4966 240th St.
Clear Lake, IA
(641) 430-6939
Affiliates 
As a systems builder, we are authorized to build for two of the best names in the country, All American Homes and Stratford Homes . We are ale to offer our customers complete design versatility to meet their individual needs at an affordable price.
Enjoy breathtaking sunsets in this 3-level townhouse vacation rental.
This beautiful rental unit is located along South Shore Drive in Clear Lake, Iowa.
